01Guests feel it, and stay
≈11%more spend per head with well-fit music, in a restaurant field study (North et al., 2003)
A calmer room guests linger in. Designed sound is tied to longer visits, and in controlled studies natural sound measurably lowered stress and lifted mood. It shows up in spend, satisfaction, and repeat visits.
02Nothing they can place
97%of shoppers didn't realize the music was shaping their choice, in a field test (North et al., 1999)
No recognizable track to trigger the wrong memory, and the effect runs below notice. The sound is original and never repeats, so no guest has heard it at an airport, a lobby, or anywhere else.
03Every property, one voice
The kind of sound identity W and Six Senses build by hand, made to run everywhere at once. One voice, managed centrally, adapted to each zone and each hour.